FANTASY'S PETER SMART ON THE NEED FOR DIGITAL WELLNESS

BY PETER SMART, FANTASY

Prince Harry and his actress wife, Meghan, Duchess of Sussex, recently broke a global Instagram record by becoming the fastest account to attract 1 million followers. It took the glamorous royals less than six hours to reach the mark under their new @sussexroyal name. Two days later, they had 3.4 million followers. They now have more than 5 million. 

Why, then, 24 hours after launching @sussexroyal, would Harry be warning (not for the first time) of the dangers of sites like Instagram? He argued: "Social media is more addictive than drugs and alcohol, and it's more dangerous because it's normalized and there are no restrictions to it." He went on to call for the Fortnite video game to be banned, claiming "it's created to addict—an addiction to keep you in front of a computer for as long as possible. It's so irresponsible." 

Click here or on the image to read the rest of the story on Muse

GIANT SPOON PROMOTES ALL-FEMALE GAMING TEAM FOR HP

BY ERIK OSTER, AGENCYSPY

It’s no secret that, like advertising, the gaming world has not historically been friendly to women.

While there has been some progress in recent years with acknowledging female gamers and developers, (HP claims the gaming industry is even approaching an even gender split), the professional gaming world in particular has lagged behind when it comes to equal representation. In a new social media campaign for HP gaming hardware brand Omen, its agency of record Giant Spoon takes the opportunity to champion CLG Red, a female gaming team sponsored by the company.

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GIANT SPOON DEBUTS FIRST SPOT FOR YETI

BY LINDSAY RITTENHOUSE, ADAGE

Giant Spoon, No. 3 on Ad Age's 2019 A-List, debuted its first work for Austin-based Yeti on Wednesday after revealing that earlier this year it won lead creative and strategy duties for the outdoor lifestyle brand, without a review.

Previously, the majority of Yeti's creative work was handled in-house, although people close to the business told Ad Age that the brand also worked with Austin-based independent agency Preacher on a project basis.

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TOMBRAS WELCOMES JEFF BENJAMIN TO KNOXVILLE

BY DOUG ZANGER, ADWEEK

Jeff Benjamin, a former chief creative officer at JWT North America and Crispin Porter + Bogusky (CPB), has joined independent agency Tombras. He is the Knoxville-based agency’s first CCO. Most recently, Benjamin served as a partner and executive creative director at Barton F. Graf, which is closing at the end of the year.

“Jeff is a different type of creative leader. If you look at his work, it’s a greatest hits of advertising over the last 15 years,” said Dooley Tombras, president and owner of the agency that counts Orangetheory Fitness, MoonPie, Zaxby’s, Bush’s Beans, Van Gogh Vodka and others on its client roster.

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WARNER BROS AND SUPERFLY RELEASE 'FRIENDS' POP-UP

BY KYLE O’BRIEN, THE DRUM

The Friends New York City pop-up experience in Manhattan is a museum-like tribute to the show that gave us Ross, Rachael, Monica, Joey, Chandler and Phoebe, and there’s plenty for fans to take away, aside from just photos and memories.

It's a trip through the world of Friends, complete with actual memorabilia from the characters to a recreation of the rooms and spaces that brought the iconic show to life, and some cameos by Friends characters.

Click here or on the image to read the full story on The Drum

STAYING UP TO DATE WITH TRENDS: VSCO GIRLS

BY NATALIE DALLENBACH, GLOW

You may have heard of VSCO girls, or rather you’ve seen the like.

Tweens and teens who are forgetting the perfect filters, ‘fits, and foodie pics of Instagram - those who are rocking bright colors, drowning in scrunchies, carrying enviro friendly Hydro Flasks, embracing Crocs, which we could have sworn died in the early 2000’s. They love Mario Badescu, the 52-year-old skin care company (Ed. note: low key their tastes are actually quite impressive). They even practice safe sun care and wouldn’t be caught dead with a plastic straw.

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GRAVITY BLANKET'S MIKE GRILLO ON COMPANY'S GLOBAL EXPANSION

BY LINDSAY STEIN, CAMPAIGN

Prior to 2017, weighted blankets were solely used for people with medical disorders, like autism or PTSD, but then Mike Grillo took the U.S. market by storm with the launch of Gravity Blanket. Now, the consumer-facing company is turning its sites to other international markets, including Europe and Asia.

Grillo, who came up with the idea for Gravity Blanket while working at science-focused publisher Futurism Media, said the plan is to "aggressively push" into the U.K. with parent company Gravity Products in the coming months. Additional markets on the global expansion radar include Italy, France, Germany and Japan.

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CEO OF BAILEY LAUERMAN GREG ANDERSEN TALKS INFLUENCER MARKETING

If you’re in NY or LA, do not listen to this podcast. You won’t like it. Unless you’re a marketer – then you’ll love it!

Today we’re talking to “the OTHER famous business guy from Omaha” —  Greg Andersen, CEO of Bailey Lauerman. America outside of its ten largest cities is rapidly becoming more diverse and more influential. Greg has built a network of digital influencers in the other 92% of the country called the EIB — Everything In Between.

Greg describes where influencer marketing is today, whether or not it has peaked, and possible changes in government regulations and industry standards for 2020.

JAM3 CREATES "NEWSSTAND OF THE FUTURE" FOR ADIDAS OZWEEGO

BY ILYSE LIFFREING, ADAGE

Adidas released its original Ozweego shoe in 1996. To unveil the latest iteration of the sneaker, Adidas Originals is jumping into the future to the year 2048 to celebrate the 50th anniversary of the 90’s-born shoe.

On Aug. 7, Adidas invited fans to its “Newsstand of the Future” in Manhattan’s Lower East Side, a pop-up space that allows people to experience the "future of style," according to Roger Dario, creative director at Jam3, the production agency Adidas worked with on the event.

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TOMBRAS AND ZAXBY'S BRING BACK THE 90'S FOR A "ZENSATIONAL" PROMOTION

BY ERIK OSTER, AGENCYSPY

Knoxville-based agency The Tombras Group seems to have had a bit of fun with ’90s trends in its new campaign for Athens, Georgia-based fast food chain Zaxby’s.

The Zima and Surge-fueled campaign, presumably created while listening to a soundtrack of Chumbawamba, Aqua, Kris Kross, Spice Girls, and Hanson, promotes the return of Zaxby’s Zensation and the introduction of its new Zensation sandwich. (We’re sure they left time for Blossom, Clarissa Explains It All and Dawson’s Creek marathons, too)

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GSTV ON HOW it’s BECOMING A NORMAL EXTENSION OF AD BUYING

BY TIM PETERSON, DIGIDAY

People probably don’t pull up to the gas station pump to watch videos, let alone to sit through ads. But while they wait for their tanks to fill, there’s enough chance that they’ll check out what’s playing at the pump that advertisers including PepsiCo and Quicken Loans, and agencies such as Spark Foundry see GSTV’s gas station screens less as a billboard and more as another TV screen.

PepsiCo has begun to consider GSTV to be part of its video strategy as the company has adopted “more of a video-agnostic approach” with that strategy over the past couple years, said Kate Brady, head of media innovation and partnerships at PepsiCo.

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TOMBRAS EXPANDS, OPENS ATLANTA OFFICE

BY MINDA SMILEY, AGENCYSPY

Full-service agency Tombras is setting up shop in Atlanta to service three new clients that are based there.

The Atlanta office is being led by creative director Silver Cuellar III, who joined from Brunner. Earlier in his career, he worked at agencies including BBDO, Firehouse and VWA.

The opening comes on the heels of new wins for Tombras, which is based in Knoxville, Tenn., with offices in Charlotte, N.C., and Washington, D.C., as well. The agency was recently named creative AOR for fast-food chain Zaxby’s, and was also appointed creative and media AOR for the PGA Tour Superstore as well as Kamado and Masterbuilt grills. All are based in Georgia.

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SUPERFLY ACQUIRES LISTEN, BUILDS NEW SONIC BRANDING EXPERIENCE

BY LARISSA FAW, MEDIAPOST

Although Superfly may be best known for its festivals, such as Bonnaroo and Outside Lands, the company is actually comprised of two separate practices.

The "Owned and Operated" side handles the popular festivals, as well as the burgeoning experiential space, which recently introduced the "Friends" Pop Up with co-partner Warner Bros. It will soon launch The Seinfeld Experience.

Click here or on the image to read the full story on MediaPost.

BILL NYE THE COFFEE GUY BREAKS DOWN NITrO COLD BREW

BY MITCH REAMES, ADWEEK

As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather.

That said, there’s still quite a bit of consumer confusion about what nitro cold brew is—and how it differs from iced coffee or cold brew. To help close this awareness gap, Starbucks today released “Whoa, Nitro,” a new campaign promoting the science and sensory experience behind the company’s nitro cold brew.

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BASKIN-ROBINS & 22sQUARED CREATE SCOOPS AHOY ICE CREAM PARLOR FOR STRANGER THINGS SEASON 3

BY ANNE-CHRISTINE DIAZ

To drum up fans’ excitement for the arrival of Season 3 of “Stranger Things,” Netflix teamed with Baskin-Robbins to bring to life one of the show’s key locations, the Scoops Ahoy ice-cream parlor.

The ice-cream retailer transformed its most-trafficked shop, located in Burbank, California, into a real-life Scoops Ahoy, featuring interiors, signage, uniforms, product and personalities true to the show.

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THE ENGINE IS RED CELEBRATES 10 YEARS

BY MARTIN ESPINOZA, THE PRESS DEMOCRAT

Behind much of the success of Santa Rosa advertising and creative agency The Engine is Red is an entrepreneur who started the company without ever working in an ad agency.

Chris Denny, 37, grew up in South Florida, and became the first in his family to earn a college degree. After attending a small private arts school in Florida, he transferred to University of Iowa and studied entrepreneurship and design.

Click here or on the image to read the rest of this story on The Press Democrat.

BIG SPACESHIP ON THE LITTLE BUT BIG STEP OF DROPPING DIGITAL FROM THEIR NAME

BY GRANT THORTON, FAST CO.

A few years ago, Michael Lebowitz’s Brooklyn-based marketing agency, Big Spaceship, took a small but radical step: It dropped the word digital from its name. The agency still relied on all of the same digital tools and platforms as its competitors who proudly trumpeted their digital bona fides. But Big Spaceship determined it wasn’t useful to use the term as a way of differentiating itself.

“We dropped it because if you’re not digital, then who the hell are you in the marketing world?” says Lebowitz, Big Spaceship’s founder and CEO. “You don’t say that you’re a hammer- and saw-driven construction company, right?”

Click here or on the image to read the rest of the story on Fast Co.

SUPERFLY TALKS WHAT TO EXPECT IN THE FUTURE

BY LINDSAY RITTENHOUSE, ADAGE

Superfly, the New York-based production company most commonly recognized as a founder of music and arts festivals including Bonnaroo in Tennessee and Outside Lands in San Francisco, has been slowly building out its marketing division since 2009. Increasingly, it counts that division, what it calls the services side of its business, as a full-fledged advertising agency that specializes in experiential—and it’s just made a major investment and two executive appointments to bolster its agency ambitions.

Most recently, Superfly created “The Seinfeld Experience,” a year-long activation in New York for comedian Jerry Seinfeld and Warner Bros. that will open in the fall to celebrate the 30th anniversary of the iconic 1990s sitcom’s pilot.

Click here or on the image to read the full story in AdAge.

OBJ ENLISTS THE HELP OF PORTAL A & ITN TO LAUNCH YOUTUBE CHANNEL

BY GEOFF WEISS, TUBEFILTER

Breakout NFL star Odell Beckham Jr. is the latest figure from the world of traditional celebrity to launch his own YouTube channel.

Beckham and his business partner Ajay Sangha are partnering on the YouTube venture with Wheelhouse Entertainment, with whom he has formed a new content company called ITN Productions. ITN will specialize in unscripted works for digital and linear distribution. Joining ITN on the venture will be digital production firm Portal A, which also helps other celebrity athletes produce YouTube content, including Stephen Curry and Adam Rippon.

Click here or on the image to read the full story on Tubefilter.