Since Kellogg’s and others announced they would pull their advertising from, a petition to boycott the company dubbed #DumpKelloggs has more than 233,000 signatures, and counting. It’s trending on Twitter and many, many news sites.

Consumers from an overlooked cultural segment I call the New Heartland are responding, and thousands are coming out for Breitbart. That’s due in part to the fact that Breitbart has 45 million readers and that it’s viewed by many as an unfettered source of news in a leftist media environment.
End result: brands that make these knee jerk decisions will feel the pain measured in perception and sales.

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