BY PAUL JANKOWSKI, NEW HEARTLAND GROUP

We all endured an extended election cycle filled with an unprecedented amount of vitriol.  A strong and powerful brand was revealed.  Love it or hate it, the Trump brand stands for something.  It is clear in message and consistent in delivery.  It is also currently showing the ability to adapt to its surroundings and expectations. I’m not talking about politics; this is about how to build a brand leveraging the massive power of the New Heartland (Midwest, Southwest, Southeast) consumer.

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