BY JOHN SAMPOGNA, WONDERSAUCE

At Wondersauce, we’re seeing more and more big-picture marketing lessons emerging from our ecommerce work. The takeaways may change how brands view themselves and behave in-market.

Any new model for advertising should be focused on making people’s lives easier. Not funnier ads or more Tweets or something that requires you to buy a $600 VR headset. There’s a time and a place for that, and as a full-service agency that creates campaigns, builds products, places media, runs social for clients and much more, we know when to take advantage of those tactics.

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