ADWEEK

America is a pretty diverse country, divisions be damned. Yet most of us aren’t familiar with the Chinese New Year, an event celebrated by an increasing number of Americans.

Now Panda Express, Pepsi and ABC’s “Fresh Off the Boat” have teamed up for a campaign designed to spread a bit more information regarding the Year of the Rooster celebration and encourage the public to take part. Independent Omaha-based agency Bailey Lauerman is Panda Express’s AOR.

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