BY DAVE BENTON, 99U

From its humble beginnings in Brooklyn’s Dumbo in 2000, when that part of New York City was a desolate, off-the-grid stomping ground of artists and artisans, to the 115-person agency that has been the focus of two Harvard Business Review case studies and was knighted digital partner by JetBlue in June, Big Spaceship is still doing what it does best: paving new paths for how creative agencies define themselves, what they do, and how they work.

Calling itself a “modern partner to ambitious brands,” the agency has dropped the word digital from its list of attributes in a move aimed at putting the limiting and, in its opinion, now obsolete definition of digital agency behind it. (If the whole world is digitized, the thinking goes, why would you call yourself digital anymore?)

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