BY DOUG ZANGER, THE DRUM

At the forefront of the political advertising debate at the moment, the so-called Honest Ads Act seeks to provide more clarity and transparency around digital political advertising.

Proposed last week, there appears to be support for the idea and spirit of the bill, though technology companies are beginning lobbying efforts to shape the regulations. In practice, however, what’s being proposed is likely not an easy fix and carries with it a large number of questions on its viability and complexity. Additionally, the prospect of infringing upon First Amendment free speech rights adds to an issue that has a highly opaque path forward.

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