BY ADITI SANGAL, DIGIDAY

At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands.

“Middle America has been overgeneralized, underrepresented and underappreciated for a really long time,” he said. “If we continue to think in that way, and look at what happened in November 2016, do those things at your own peril.”

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