SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That film probed the death of whale trainer Dawn Brancheau, killed by an orca at SeaWorld Orlando in 2010, and condemned keeping such creatures in captivity.
Today, however, the marine life park is turning the tide, on the marketing front at least. It just topped Ace Metrix’s quarterly survey of “Top Breakthrough Ads” with the 90-second spot below, created by Charleston, S.C., agency Push Digital. Ace defines its Top Breakthrough Ads as the ones with the highest combination of “Attention” and “Likeability” scores in its methodology.