BY BENNETT BENNETT, THE DRUM
The hot-button issue facing consumers and advertisers alike is the looming threat of net neutrality being repealed by the FCC, which will put immense power in the hands of internet service providers.
The US telecommunications regulator received clearance from Congress this week to vote on deregulating the internet. But the question remains: will net neutrality be a death blow to the internet—and the way we market to consumers today? The Drum asked professionals from all over the marketing landscape about the potential impact of the FCC's pending decision.