BY PETER CLOUTIER, THE DRUM

For all the “death of retail” articles written over the last year, there’s a reason to believe 2018 will be different. Why? There’s a renaissance happening in brick and mortars, where over 90% of all sales still happen (source: US Census Bureau). And one of the major strategies retailers are leveraging is...mashups. No, I’m not kidding.

What’s a retail mashup? Take your current shopping experience and add impact, fun, and relevance by combining it with a complimentary offering, and poof! You’ve got new reasons to want to visit and buy, and deepen relationships with shoppers in the process. Starbucks cafes at Target. RedBox videos at Kroger. Sony store-within-a-store at Best Buy. And of course Amazon and Whole Foods. You get the idea.

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