BY MEDIAPOST, THE DRUM

With the winter weather come the storms, and with the storms comes a need for quality windshield wipers. 

Taking advantage of the upcoming stormy season and a week filled with college football games, Bosch is hitting the airwaves to advertise its Icon windshield wipers. 

“The deep winter months of January and February, when drivers are dealing with lots of precipitation, are when [Bosch] sees the most sales conversions,” says Michael Johnson, creative director at Bailey Lauerman, the agency behind the campaign. “We also know that the folks who are going to be proactive about wiper replacement and maintenance also happen to index high for sports in general, and football specifically.”