According to the NHTSA, 37,461 people were killed in motor vehicle traffic crashes in 2016, and 28% (10,497) of those fatalities were in crashes during which a driver had a blood alcohol concentration (BAC) over the legal limit.

Knoxville-based agency, the Tombras Group developed this year’s ‘Drive Sober or Get Pulled Over’ campaign, its 13th year doing so, for the first time putting people directly into the immediate aftermath of a drunk driving crash scene. This is not something NHTSA has attempted before as the annual campaign has always focused on the moments prior to the drive or accident.

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