Darden Restaurants, one of America’s most popular multibrand restaurant operators, has picked The Tombras Group as media agency of record for five of its brands after a competitive review.

Starting immediately, the Knoxville, Tenn.-based agency will handle media planning, buying and optimization for Bahama Breeze, The Capital Grille, Eddie V’s Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House. U.S. marketing for these five brands, which encompass the parent company’s “specialty” division and include dozens of locations, is handled separately from that of Darden’s two biggest properties, Olive Garden and LongHorn Steakhouse.

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