The West Coast ad agency scene just got a little more crowded.

Bailey Lauerman, an independent agency based in Omaha, Nebraska, has opened its first expansion office in Los Angeles. Chantal Sagnes, who most recently served as director of business development at New York’s co:collective, will lead the office as managing partner and group account director.

“LA doesn’t need another agency, but it could probably use a few with a more respectful and authentic understanding of middle-America,” said CEO Greg Andersen.

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