BY ADWEEK, SMARTBRIEFS, FSMNEWS
JetBlue concluded an eight-month review process by selecting Brooklyn-based Big Spaceship as its digital design partner.
“JetBlue is a distinctly human, ambitious brand, with a reputation for understanding travelers in ways most airlines do not,” Big Spaceship founder and CEO Michael Lebowitz said in a statement. “Being a forward-thinking and forward-acting organization, JetBlue has the stage for the best travel experience possible. We couldn’t be more excited to be their partner in elevating the airline experience.”
Big Spaceship will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications, user experience, design and development. The agency has already begun working on a three-year systems design engagement which will purportedly “lay the foundation for a completely new digital experience.”