BY YORAM WURMSER, eMARKETER

eMarketer expects a strong back-to-school season for 2017, with overall retail sales increasing 4.0% and retail ecommerce sales jumping 14.8%. Although topline numbers show healthy online and offline growth, a dive into the core back-to-school sectors shows the continuing shift to ecommerce, albeit with the majority of back-to-school shopping still occurring in-store.

Click here or on the image to read the rest of this report on eMarketer.