BY ADAGE, RETAIL DIVE, RETAIL TOUCHPOINTS, BIZ REPORT

Amazon may have invented it, but other retailers are cashing in on Prime Day. In advance of the shopping discount period Amazon christened Prime Day two years ago -- falling on July 11 this year -- eBay is rolling out a series of ads urging consumers to give its site a second look for the best deals. In one, Amazon Prime is clearly called out: A male newscaster looks distraught as a voiceover says, "You thought you had a prime deal, but did you check eBay?"