BY TANYA GAZDIK, MEDIAPOST
Kendall Motor Oil is embarking on a summer road trip via a series of videos.
Created by agency Bailey Lauerman, the “Good Stuff Road Trip” video series is being promoted via paid social. The series is being shared and promoted on the Kendall Facebook page. It currently has 11,000+ followers and some of the videos already have 110,000+ views.
One of the most interesting stops is the Bonneville Salt Flats in Utah, where racers come to soak up this one-of-a-kind racing experience. Featured in the video is Ali Youngblood, a former microbiologist who is now famous for setting world racing records as part of Youngblood Hot Rods.