When the web changed the game in the mid-’90s, it caught the entire industry by surprise. In many ways, the media landscape is still recovering. With a new set of technologies on the horizon, publishers refuse to be left in the dust again.

“As an industry, we let the internet happen to us and have done basically nothing to help shape the experience,” said Marc Lavallee, executive director of The New York Times’ Story[X] innovation division. “When you think about the missions of journalistic organizations, that borders on negligence.”

Click here or on image to read the rest of this story on Digiday.