Facebook is set to start playing up status updates from friends and family in the News Feed in a bid to promote more "meaningful interaction" on the platform, thereby effectively deprioritizing content from media publishers and brands.

But while publishers are bracing themselves for a massive hit and re-assessing their strategies, advertisers don't seem half as perturbed.

Advertisers, for one, are well-versed with Facebook’s algorithm changes from time-to-time. This is hardly the first time that the tech giant has tweaked its algorithm and cast doubts on the reach of branded posts, forcing them to put more ad dollars behind their posts.

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