BY JOE MANDESE, MEDIAPOST
When Michael Lebowitz founded Big Spaceship in 2000, he didn’t necessarily create it to be a “digital agency,” but some of the shop’s earliest and most creative executions happened to be in then-emerging digital platforms, especially the Web. That begat social, which begat mobile apps and other digital interfaces, but at its heart, Lebowitz just wanted to create an agency that created great advertising.
Fast-forward to 2018. Big Spaceship may still be best-known for its digital chops, but it has emerged as a best-in-breed full-service agency creating campaigns in conventional media like TV and print as well as pushing the envelope with the next generation of media technology.