When Bloomberg Media wanted to develop a new real-time news service aimed at Millennials and built on the backbone of Twitter, it turned to an ad agency steeped not just in social media, but in its ability to map culture in a way that influences consumers' media behaviors.

The assignment was more than just a branding or even a promotional effort. It was part of the earliest product development and experience design that ultimately led to the launch of TicToc by Bloomberg on Twitter late last year.

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