BY CHRIS DENNY, WINE INDUSTRY ADVISOR

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands – it’s possible you’re focused on the wrong person.

It’s natural for us as marketers and creatives to draw inspiration from the world around us, to find commonality with ourselves and our audiences. But when it comes to wine, this can be a dangerous path to follow.

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