BY THE DRUM, WORKING NOT WORKING

Last time we checked in on everything agency Giant Spoon, they had just returned from SXSW having created an impossibly immersive Westworld experience. The news coverage consensus branded it as “the greatest activation ever.” But Giant Spoon has no interest in resting on such laurels. They recently doubled down and built The InkHole in Los Angeles, a seedy pop-up tattoo parlor and speakeasy ripe with degenerate puppets engaging in all modes of adult behavior. The IRL experience was part of an extensive marketing campaign to fluff audiences for STX Entertainment's new film The HappyTime Murders, starring Melissa McCarthy, Jim Henson's beloved muppets, and a hard R rating.