Fans of Stephen King have been reading about Castle Rock for decades. Now they can visit it.

Hulu has re-created the fictional town just steps away from Comic-Con’s bustling hub at the San Diego Convention Center. There’s the Castle Rock B&B, where the more daring visitors can check in for a chilling experience. Nearby is the forest, which hides a few secrets among its trees.

The streamer is expecting some 5,000-plus people to come through Castle Rock over the course of the weekend, the signature piece in a full-throttle marketing push for its J.J. Abrams-produced show of the same name, including a screening of the premiere for attendees on Friday. “It is a big endeavor,” notes Hulu vp content marketing Ryan Crosby. In fact, it’s Hulu’s biggest ever presence at Comic-Con.

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