BY JANKO ROETTGERS, VARIETY

Bay Area-based online video startup Haystack TV has raised a new $2 million round of funding to build out its news streaming service for cord cutters and other smart TV users. Vestel Ventures, AltaIR Capital, SVLinks and Stanford StartX all participated in the funding round.

Haystack launched in 2014 with apps for Android and iOS that aggregated news videos from YouTube, with the goal of building a CNN-like personalized news experience for cord cutters. Fast forward 4 years, and Haystack has shifted much of its focus to smart TVs, explained cofounder Ish Harshawat during a recent interview with Variety. “Turns out the best place to show TV news is on TV,” he quipped.

Click here or on the image to read the rest of this story on Variety.