T.L. STANLEY, ADWEEK
For shame, people! You say you have no time to get fit but yet you’re frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits.
And, in short, you lie.
Orangetheory, the Florida-based fitness studio, is here to call bullshit on your top excuse for skipping the gym. And on Nov. 4, when the clocks roll back for the end of Daylight Saving Time, the brand is launching a free day of classes to celebrate that 25th hour.