BY ADWEEK, LITTLE BLACK BOOK

Winston-Salem, North Carolina-based BB&T Bank selected Knoxville-based agency The Tombras Group as its agency of record, following a comprehensive yearlong review.

BB&T Bank formerly worked with Moxie and LGA. It’s unclear if either agency defended in the review.

“What attracted us to Tombras, and ultimately convinced of their capabilities, is the team’s ability to connect data and creativity to dramatically grow businesses,” BB&T Bank director of marketing and advertising strategy Kim Moore said in a statement. “We were impressed with the depth of talent at Tombras and are truly excited about embarking on this new partnership.”