BY KRISTINA MONLLOS, ADWEEK
South by Southwest attendees will get to experience what it’s like to be part of Westworld. Well, sort of.
HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to promote the show’s upcoming second season, which will premiere on April 22. From March 9-11, SXSW attendees will be able to see what it’s like to be part of the Westworld town, Sweetwater.
While HBO has already created Westworld experiences at New York Comic-Con and San Diego Comic-Con, the SXSW experience is happening on a much larger scale. According to a release, the company is planning to remake “iconic locations and elements” from the show, like The Coronado and the Mariposa Saloon, so that fans can feel like they are a part of the show.