BY LINDSAY RITTENHOUSE, ADWEEK

You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition?

A lot surely goes into answering that question, but search consultancy VentureFuel claims to be a small sliver in the pie. Launched four years ago, VentureFuel actively vets hundreds of global startups daily and then connects them with brands, like the aforementioned, to fuel partnerships that drive new ideas and creative marketing strategies.

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