BY TIM NUDD, ADWEEK

MoonPie knows its way around Twitter. But judging from the scripts it whipped up this week—curiously timed to a certain major football game being played—we’d like to see the brand try a TV commercial pronto.

During Sunday’s Super Bowl telecast, in a very “If We Made It” style stunt, the marshmallow-cookie brand posted a handful of scripts on Twitter for “very good and important MoonPie spots” (they never called them Super Bowl ads, of course) that they might have aired if they weren’t busy making MoonPies—and presumably, if they had anything resembling a Big Game budget.