Bailey Lauerman, the Omaha-based independent agency that trademarked the phrase “Everything In Between” to refer to the 92% of Americans living outside the country’s 10 largest cities, has expanded with a series of new hires to its Omaha and Los Angeles offices.

The hires come on the heels of new account wins in the financial services, healthcare and energy categories.

“This is an exciting time for us,” Bailey Lauerman CEO Greg Andersen said in a statement. “As we bring insights from the ‘everything in between’ to our clients, our team is strategically made up of those who have a firm understanding of the audiences we are trying to reach.”