BY SEAN McCAFFREY, THE DRUM
Of all the topics that come up in my conversations with brands, agencies, media and data/analytics partners, how to quickly boost sales is always a common one. Even though most brands plan their media spending annually, every marketer should have a deep bench of partners they know have a higher likelihood of driving sales without the long lead. Oh, and that can leverage the most relevant data resources on the market.
For brands wanting to know who they can call today to have a data-enriched campaign running tomorrow (or maybe next week), with a degree of certainty that they’ll see some lift, read on.