Jon Haber, co-founder of Giant Spoon, a marketing agency that creates digital experiences for brands by tapping into pop culture moments, has been using VR to create immersive worlds.

They aren't one of the biggest agencies out there, but at 100 employees in New York and Los Angeles, Giant Spoon taps into current cultural trends and fandom to create brand experiences through interactive and immersive storytelling using technology like AR and VR.

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