BY TANYA GAZDICK, MEDIAPOST
MassMutual is launching a Pride 2018 campaign that drives home the company’s year-round focus.
The Pride campaign is part of the brand’s existing "Acts of Mutuality" messaging, in which “great things happen when we stand together,” and invites the larger community to participate and stand together during Pride Month.
The financial services company is partnering with Giant Spoon to launch the effort, which includes a 30-second “hero video” that talks about how “we are all a piece of a community. And when those pieces come together, we become something greater.”