BY CHRIS DENNY, SMARTBRIEFS

Tourism bureaus, chambers of commerce, joint power authorities and other groups promoting tourism in cities with regional airports have unique challenges in attracting tourists, compared to larger hubs. The math is simple, with less tax revenue to power their outward communication, regional markets need to act much more nimbly when advertising.

The question is, of the thousands of options available to travel and tourism marketers, what methods are the most effective?

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