BY SHANNON MILLER, ADWEEK

Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Studios joined forces with content studio Portal A to create a gently modernized homage to an iconic ABBA music video, just in time for the July 20 theatrical release of Mamma Mia: Here We Go Again.

The creative team-up tapped two of YouTube’s popular creative pairs—The Merrell Twins and musical duo Superfruit—to recreate Abba’s 1975 music video for “Mamma Mia.” Aside from a few bolder fashion choices, some updated instruments and some slightly smoother dance moves, the remake maintains the simple, clean imagery and many of the charmingly awkward movements of the original. 

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