BY THE DRUM, MEDIAPOST, MEDIAPOST OUT TO LAUNCH, TUBEFILTER

Glad tapped award-winning agency Portal A to develop and produce a video campaign spotlighting the Press’n Seal food storage product.

The creative strategy was straight-forward: demonstrate the benefits of Press’n Seal in an entertaining way, to the right audiences. To do that, Glad worked with Portal A to create a cooking show with a twist – starring comedian and foodie Hannah Hart, the video challenged Hart to make a burrito in an upside down kitchen. With the help of the Glad Press'n Seal to keep all the ingredients from falling out of the bowls, Hart is able to succeed.