The Krystal Company, the southern fast food chain known for its White Castle-like square hamburgers, is launching the first work created under the brand’s new CMO Dominic Losacco, with new AOR, Knoxville-based The Tombras Group.

Krystal’s #SquareTalk campaign is designed with a heavy emphasis on digital and social.

One TV spot features a talking piñata to promote Krystal’s new pimento cheese bites. A second spot, “Pool Party”, supports Krystal’s party pack, which includes 24 shareable burgers in a single box. 

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