On the first morning of VidCon, about 100 marketing industry people assembled in a room in the Anaheim Convention Center to learn about the business of being a creator today. To one panelist, a solution for the hundreds of creators wandering the floors below lies in blockchain technology.

“The power is not on an arbitrary decision-maker,” said Jake Branzburg, head of marketing at YouNow. “On YouTube, Facebook, Twitter, [creators] can be demonetized overnight. [The benefits go to] content creators, developers, and frankly, the users that are supporting them.”

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