BY MUSE, ADWEEK, ADAGE, SF EGOTIST

Kendall-Jackson, along with their agency, The Engine is Red, has announced efforts to generate support for the creation of the White Wine Emoji. They’ve actually submitted a proposal for the creation of a White Wine Emoji to the Unicode Consortium.

“This campaign is an expression the deep love of wine and wine culture that is shared by Kendall-Jackson and the many wineries we’re partnering with,” said Chris Denny, co-founder and president, The Engine is Red. “This is a fun way for them to connect with their tribe, millions of people out there who are craving the white wine emoji.”