BY ERIK OSTER, ADWEEK

Even artificial intelligence can’t resist Where’s Waldo.

Nashville and Atlanta-based agency redpepper programmed a robot to find the ubiquitous-yet-elusive stripe-clad bespectacled world traveler.

Using AutoML, it took approximately a week for Matt Reed, creative technologist at redpepper’s innovation lab, to program the “There’s Waldo” robot to scan pages and find Waldo. According to a press release, Reed had never used the program before the project.

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