BY OLIVER MCTEER, CAMPAIGN US

A 360 degrees YouTube campaign by Kit Kat has had a video completion rate more than double the platform’s average ad.

"Zen Break," created in partnership with WorkInProgress, delivered a 35 percent lift in consideration and 100 percent lift in ad recall. It's garnered more than six million views.

The campaign pushed Kit Kat’s new Matcha Green Tea bar. The product enjoyed huge success in Asia, prompting Nestle Canada to bring the product to its own market.

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