BY: ALEX WEPRIN, MEDIAPOST

Cheddar, the “post-cable” news network, is making the jump to the gas pump. The company will now provide content to GSTV, which programs content to screens at more than 18,000 gas station pumps across the country.

Under the terms of the deal, Cheddar will provide new segments to GSTV. The segments will be about 20 seconds long and focus on topics like technology and entrepreneurship. They will rotate in and out a couple of times per day to keep them fresh.

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