BY DOUG ZANGER, ADWEEK

An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.

Adweek asked a wide range of industry veterans to share the Super Bowl ads they feel inspired them—and their industry—to do better work.

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