Business Insider has in the past recognized the 30 most creative people in advertising under 30. This year we broadened the criteria to include rising talent in departments beyond creative while increasing the age limit to 35.

We've included people with a variety of roles and experiences, spanning planning, creative, strategy, business development, and talent.

Veronica Brothwell, 29, Giant Spoon. She's been behind some of the agency's most memorable work, including its splashy "Blade Runner" live experience at Comic-Con in 2017 and the Ready Player One experience at SXSW 2018, which took over a two-story space in the heart of Austin.

Corbin Brown, 30, Giant Spoon. Brown led the creation of Synchrony's recently launched podcast "Business Schooled" with Reddit and Initialized Capital cofounder Alexis Ohanian, in which Ohanian travels the country and gathers business and life lessons by small-business entrepreneurs.

In its first week alone, the podcast landed on iTunes' Top 5 Business Podcasts list and was among its Top 30 podcasts overall.

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