BY TIM NUDD, THE MUSE
Our idea that worked:
TBS, "Final Space: Cards with Gary"
Animators have long played with the idea of reality and animation interacting together. From Mary Poppins to Roger Rabbit, it seems we want to believe animated characters are real. As early as 1923, Walt Disney experimented with live action and animation in Alice's Wonderland.
So when TBS wanted to try a Facebook Live experience for their show Final Space—a comedic epic sci-fi space opera, for those who don't normally seek out animation—we decided to create a live animated experience to build stronger fan connections and break the so called fourth wall.
Using relatively new but untapped Facebook Live technology in a completely imaginative way, we built the first-ever livestreamed interactive game with an animated character voice acted in real time.