BY ALBERT KUGEL, SMARTBRIEF

When we think of esports, we picture filled arenas with flashing lights and big viewer and player numbers, the next big marketing opportunity to reach millions of Gen Zers and Millennials.

But the pro scene is just the tip of the iceberg to a much larger competitive gaming ecosystem.

Every day, millions of people are logging on to game servers to play multiplayer games with their peers. Just like going outside to kick around the soccer ball with friends, Gen Z now hops on a gaming device to compete and connect with friends playing games like Grand Theft Auto Online, Fortnite and Clash Royale, or watch professional gamers and streamers compete on streaming platforms like Twitch.

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