BY LINDSAY STEIN, CAMPAIGN US
New York City-based agency Glow knows how difficult relationships can be, which is why the indie shop decided to create a website to allow users to write nice - or not so nice - anonymous letters to their clients and agencies.
The site, AgencyLoveLetter.com, allows people to shower their agency and client partners with warm love letters or vent if they feel the need.
To make the effort even more fun, Glow is tracking the letter sentiment in real-time to determine the health of the relationship in both directions. Are the feelings of love (or disdain) mutual?